Flyers have long been used as a marketing material. Startup and small businesses are the common users of flyers because they are cheap and easy to produce. But there are still big companies that trust on flyers when they want to reach a lot of potential customers. Its common practice for flyers to be handed out in the street or left in car windshields.
If thinking of starting a flyer campaign today, the internet is the best place to find attractive and compelling flyer templates and designs. Many online sites today offer flyer designs that people can download for free. Simply download the design, put your information in it, and presto, you have a compelling flyer ready for printing.
Done well, a flyer has the ability to give you more customers and great return of income. To aid you in your flyer creation, below are quick tips that you can consider when designing with the use of a template:
Always be careful with the images, pictures as well as the text that you are going to place in your flyer. When you use a template downloaded online, you will notice that there are editable fields and boxes in the template. This is done to allow you to put your information and design in the fields depending on the promotion you are doing. All important information is placed on the upper left corner or the upper right corner of the flyer page. This is allows for easy and quick reading. It is also a must to upload all images or pictures inside the right section as designated in the template.
Use high quality and high resolution images. All images and pictures that will be used must be uploaded in locations that are easily seen by the eyes. As much as possible, save all your images in the CYMK rather than the RGB color system. Even if you have chosen the free flyer template, high resolution images is still needed to have a great and professional image result. The tone and the caliber of the images commonly affect the products and services. Therefore, without high resolution images, your flyer will just be a waste.
Use good and easy to read font and text. If there are boxes that are especially designed for images, there are also text fields for the message of your flyers. Located inside the flyer template, you will commonly see inside the types of fonts you can use to type your message. You simply need to type in your message and select the font you desire. To get a good idea on what type of font to use, look at the advertising materials of huge companies. Take note of the way they printed their texts and follow suit.
Choose a good paper stock. Even if you are only going to print a one page ad, paper stock is still important. As much as possible you want a paper that is durable and long lasting. If you intend to leave your custom flyers on windshields, the more important it is to use a sturdy paper so if it rains, your flyers wont get easily torn. Ask your printer which type of paper stock is best for your flyer. Even if you have to invest some money on a good paper, the investment is worth it in the end when customers and sales start coming in.