If you run a small business that struggles to generate new revenue - you are not alone. Many small to medium-sized businesses advertise without optimizing their marketing strategy or tracking results. In other words, many small businesses burn cash and wonder why their ads don't work. If this sounds familiar to you then it is probably time for you to get back to basics. Flyer printing is one of the most cost-effective and dependable marketing strategies available. Although no form of advertising guarantees results, flyers have withstood the test of time and are currently used by major corporations and small businesses alike.
Flyers have been an integral part of advertising campaigns for centuries. In fact, ancient Egyptians used papyrus to create sales messages and wall posters.It's safe to say that the art of flyer advertising has been perfected. Please use the following tips below to optimize your next flyer printing campaign:
Study Your Audience - Target a Specific Demographic
Noone knows your customers better than you. Use your knowledge to your advantage. Are your customers affluent with a taste for finer products and services? Is your target audience college students? Do your customers value quality or quantity?
Create an Action Incentive
What do you want your customers to do when they see your flyer? Do you want them to immediately call and order a pizza? Maybe you want them to come in for a free consultation? You want to produce a particular result, make sure your flyer encourage the customer to take an action.
Design a Full-Color Flyer
Never print black and white ads for mass distribution. Always print in full-color on glossy paper using high resolution graphics. If you do not have design experience it is critical that you have your flyer professionally designed. You wouldn't hire a plumber to repair your car, so don't hire yourself to design a flyer if you have no experience. This is an absolutely critical rule to follow.
Choose a Flyer Printer
There are many options available to you when it comes to flyer printing. Most printers offer full-color printing on glossy paper with huge discounts available for bulk purchases. I recommend starting with at least 10,000 flyers - this will allow you to target a good amount of potential customers and also save a bundle on the printing. Many printers offer super-low flyer design rates when you order the printing through them.
Choose Quality Materials
You can print on a wide-variety of papers. I always recommend a 60# or 80# glossy paper which offers superior results for the best price. There is no need to print advertisements on 100# or heavier paper unless you are appealing to an extremely affluent audience or selling a luxury item - it will just cost you a fortune to ship.
Bonus Tips: It is extremely easy to track the results of your print advertisement. Here are 3 ways to track your results.
Tracking Method 1: Include a flyer-specific coupon to your advertisement and keep a record of how many calls or coupons people use when making a purchase.
Tracking Method 2: Purchase a 1-800-# (they are dirt cheap) and include it on your new flyer. Everytime you get a call from a flyer you will be able connect it to a specific advertisement. Be sure to use a different 1-800-# for each flyer you create.
Tracking Method 3: Create a new product for a specific flyer. For example, if you own a pizza restaurant create a pizza called "The Belly Buster" and only use this product on a specific flyer. Everytime someone calles to order "The Belly Buster" you will know where they saw your ad.